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The website states the following, "Click here to submit your Commercial Surveillance information." We viewed that the web site stated " Click here to submit your Private Surveillance information." It also said " Click here to submit your Trace information. London Office 020 3285 7112. Experts in Company Theft Investigations. Nottingham Office 0115 971 3088. Experts in False Sick Leave Investigations. Birmingham Office 0121 673 1863. RIDING was established in 1999." The header had private investigators as the highest ranking search term. This keyword is followed by private detectives, detective agency, and commercial investigation agency which isn't as urgent as private investigators. The other words they uses is commercial detectives.